Market Samurai now has a search engine ranking checker included. From an SEO perspective this was probably the most important feature missing previously.
However there are 3 major advantages of using Market Samurai’s keyword research tool over other tools I have used, namely IBP and Web CEO.
1) First of all, you can categorise your keywords. For example I can groups “seo training”, “seo online course” and “seo training course” into a group called “seo” and “ppc training”, “ppc course” etc.. into a group called “ppc”.
2) Second you can assign specific URLs (not domains but actual individual pages) to a particular keyword. So for example, I have a video ranking well for “keyword research basics” on the Kewego.com video sharing site. I can assign this url – http://www.kewego.com/video/iLyROoafMNQg.html – to my search term “keyword research basics” and see where it ranks. So this is especially useful if you are following a search strategy where you are using Video and Web 2.0 sites to get extra search rankgings.
3) Third you can see the graph of your rankings over time for each individual keyword
The only feature that seems to be missing from the keyword ranking tool is ability to check the rank within a country. So for example in the UK you can’t actually check your rankings yet on Google.co.uk – the ranking check defaults to Google.com – which is not a problem if you are trying to rank globally, but if trying to rank within any country outside the US, then you need to check on the country version of the search engine because the major search engines, in particular Google, default to the local country search index – and local search rankings can vary widely from search rankings on Google.com.
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